Reading your numbers
Which sales count, what your spend brings back, where conversations drop off, and how to read an invoice line by line.
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Lessons
- Lesson 1 · Which sales countOne rule: an order counts only when the customer uses the one-use code from their conversation.3 min
- Lesson 2 · Return on spendWhat "Spending · pay as sales happen" means, and how to read the return your texts actually bring back.3 min
- Lesson 3 · The funnel: where conversations drop offOpener sent, replied, offer made, converted. Each gap points at a different fix.4 min
- Lesson 4 · Reading an invoice, line by lineWeekly charges, what each line means, and why a refund doesn't change the fee.3 min