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Field notes on texting customers.
Playbook · Featured
Why the first text should never have a link
Links in a first message get filtered, ignored and reported. A question earns a reply, and a reply unlocks everything else.
The discount ladder: start at 10%, cap at 20%
iMessage vs SMS: what changes for Android customers
What 4,812 abandoned-cart conversations taught us
Handing off from AI to a human without losing the sale
Consent, quiet hours and STOP: a plain-English checklist
Saving Loop subscriptions with a question, not a coupon